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Jamaica Tourism Minister Hon. Edmund Bartlett is calling on private sector interests to take greater advantage of the growing rum tourism niche market in order to generate higher growth rates in both visitor arrivals and earnings for Jamaica, in the post-COVID-19 era.
“Rum tourism is on the rise as a growing number of travelers make distilleries and rum festivals central to their holiday itineraries, and Jamaica has an excellent rum product – premium brands and historic distilleries.
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